Often, people mistake small business owners as entrepreneurs, and this mistake has become very costly for some individuals from both sides of the terms. There is a world of difference between an entrepreneur and a small business owner. Here are some elaborations.
Proprietors create their business because it is a resolution to a problem. For entrepreneurs, they do not just stick with a solution; they find other problems and create ideas to resolve them. Entrepreneurs expand their roles and venture into such business and investments to enrich their experience and their potential in the industry.
2. Risk Takers
Small business owners are normally famous in their communities because they resolved an early problem the village had. Small business owners control their spending and profit. However, for entrepreneurs, taking risks is the key. They would fail in creating many businesses, but they would land one that is effective using all the knowledge from past experiences.
3. Technical Interests
The technical side of the business excites entrepreneurs. If they understand how an invention works and how people can benefit from them, they would understand every technical bit of information involving them. However, as much as they are interested, they are not attached with their investments. For small business owners, this is why they focus on metrics; to preserve their sentiment-filled business.
Every customer has a comment or suggestion about a product or service and they will often share this in social media. A comment or suggestion will help boost your business’ online reputation, but reviews in specific websites bring or push away more consumers depending on the article they have read. The more positive reviews, the better the reception of the business. A business could increase their consumer reviews through the following.
Always make it a point to follow a website or community’s guidelines when you are asking or having your consumers create reviews about your business. It is important that they understand the value of the reviews they give to sustaining the business. Following the guidelines is important; many review websites remove millions of reviews daily because they do not follow the guidelines.
Your business’ website should have a link that directs a consumer to your review profile in a specific community website. You could also have consumers make a review of your service through an email during or right after the time of service. As long as you have a link to your review page, you could get good results.
3. Review Site of Choice
Post-service, send an email to your consumer regarding rating them at their favourite review site of choice about what they think of your product. Tell them how helpful their review will be, or give them an incentive to make a review for a website of their choosing.
4. Avoid Writing Fake Reviews
Never pay for fake reviews, even if a third-party website says that they can help your online marketing strategies by paying them to make a fake review. Consumers have their own credit card, account, activities and every form of data that requires genuineness and this is impossible to replicate for one third party website or service.
The new year brings better opportunities for investors and entrepreneurs looking for opportunities to grow their money. Investing in businesses and other opportunities in 2014, you might want to think of the following industries.
1. Information Technology Businesses
Either entrepreneur or investor, the IT business is booming with more small and big businesses transitioning from traditional file handling to computerized information storage. The demand for IT management and security experts is not dwindling and seizing this opportunity can help grow your money and give a business’ potential a chance.
2. Technology Manufacturing
Whether it’s a transistor manufacturing company or a company that creates innovative hardware or technology material, technology manufacturing has the potential to grow further as software innovation and consumer technologies continue to meet higher demands. Do not miss out on this opportunity to penetrate the different technology markets in the world today.
3. Franchise Businesses
Don’t become a franchisee, instead, become the franchisor. Creating a business franchise could take great work, but investing in one will help you access untapped market hidden under the mainstream market. You will be spreading your business wider, but you could get possibly greater returns because of your franchise.
4. Internet-Based Businesses
Content production, article marketing and copywriting are all services any company or business could use. The increasing numbers of Internet users gives businesses the chance to advertise at a lower price. However, business competition in terms of marketing in the Internet is quite hot, and the demand for Internet marketing professionals is greatly increasing.
Any website visitor or Internet surfer knows when an article is legitimately written by a true blogger or is just generated content. This is where brand marketing and search engine optimization efforts actually draw the line. Optimization could lead to a hacky piece of writing and website formatting while good branding ensures good readability and quality but with overflowing technicalities. Here is how to avoid roboticism in your SEO efforts.
1. Write Content As You Normally Would
High quality content is well-appreciated by many readers and is a better peg than starting with an already-optmized article. Ensuring its readability and appeal to its target audience is top priority. Remember, you also good plus points from search engines if users continue to reference your content in blogs and forums.
2. Design Websites As You Would
Allow your website developer to go freely as he or she choose with your website design. Allowing your website to flourish and look as natural as it would without the keywords needed for SEO allows you to optimize it without much trouble later on.
3. Keyword Density
As soon as the article is finally done, it is important to take note of keyword densities. It is advised to only retain 3-5% keyword density in an article, meaning your main keyword should only repeat 30 times in a 300 word article.
Make sure that your alternate text for images are set properly. If your pictures have text, place this text on the alternate image, such as the company logo. Avoid using categorization phrases to label your images.
Why strange or unique product commercials and TV spots hit fame is because of their character that intrigues or shocks their audiences. However, commercials and TV spots are only the first part. Some entrepreneurs go way beyond what the public considers “weird”, takes it to a whole new level and makes millions, like these ideas.
1. Bug Barriers
An entrepreneur had actually made a fortune by creating bug barriers. These peg-legs designed for beds have stopped bugs from coming up the bed and preying on sleeping people. It was a far-fetched idea that actually sold millions.
2. Hangover Maintenance
In the western world, late-night parties and after-parties are the best things by the end of Friday until the dawn of Sunday. When owners wake up, they yell about how dirty the entire place is and with a hangover, finds it difficult to clean up. Hangover maintenance, an idea by college kids, will have a team of college students provide you with nutrients you need for breakfast, cleaning the rooms and organizing everything until it is back in one piece. This idea became famous in Colorado and gave the college kids definite income.
3. Wedding Ring BuyBack
The I Do, Now I Don’t jewelry business began when its proprietor, Josh Opperman, was dumped by his fiancée after their engagement. Crushed and with a fancy engagement ring that is quite expensive, he started the business because most buyers wanted at least 75% off of his ring. His website now allows people to sell their engagement rings and jewelry at reasonable prices.
Marketing gaps are quite rare in today’s market, but if you stumble upon one, be sure to plug up the hole by yourself and your own business. Branding is essential in marketing and if you can fill the gap that potential consumers want, you could get your business into the big time. Here are a few things you should remember.
1. Target Market
As with every marketing and advertising campaign, be sure to identify your target market at once. Focus on their spending habits, the type of media they consume, their consciousness about products and services provided by your company.
Once you’ve identified them, profile yourself and what industries such as yours mean to them as consumers. See your brand and if the personality of your business is apt with a new market audience or are your old patrons looking for something new from you. A successful profiling helps in developing a good marketing strategy.
3. Market Gap
Once you know how your target market thinks and your personal profile as a business, you could determine the market gap. It might be that you will need new varieties and no one in the industry had made a unique variety of your products. It might also be clever advertisements and branding strategies. As long as your customers see something useful with your unique product line and branding strategy, you will have fulfilled a marketing gap.
Nowadays, the economic struggle in the world today can reflect in the corporate jobs that you might get if you had a chance. How difficult it is to actually get into a company, the more difficult it is dealing with overtime and other pressures in work as you try to lift your company from such economic struggles. It is possible to work as a solo professional. Here are a few things you might want to consider.
Making a business work only requires skill and ability, never actual academics. The ever-changing and dynamic world of business requires resilient people. While education helps, businesses often thrive with sheer willpower and the ability to anticipate and prepare for certain problems. You can actually thrive with a small business; but you’ll need a big capital to start.
2. The Performing Arts
Finding a job you like takes away the pressure of work itself. If you’ve got talent and skill, you can go for the performing arts. It doesn’t matter what you appear or look like. Most performing arts requires you to have a good sense of acting by instinct while making it look natural all at the same time. Performing requires no academic background, all you need is to have consistent projects that will help you get the attention of people who would like to manage you and drive you to success.
Being a consultant is a solo professional career that builds upon a former corporate or business career. If you’ve spent much time as a management committee of a business, you can take off from your job after such and become a consultant. Consultants work depending on business invites. If you’ve built a steady network of contacts and have done good business with them in the past, you’ve a good chance to have continuous work going for you.
Anybody with a good talent for music can become a sessionist. As a solo professional career, you’ll be playing with an accompaniment for performers. However, you’ll also need to build good networks and capable of playing different types of music that suits the instrument you hold.
Cloud storage mediums are available for many businesses who have large sizes of data required for their online campaigns as well as their crucial business data. Knowing where to get the right amount of storage while ensuring that all the data is secure and not easily lost is crucial to any business. Listed here are details businesses should know to choose effectively between the many cloud storage companies available online.
1. Consider Your Data
Depending on your business and your online campaign, the data you store will determine the right amount of storage and security you’re looking for. Most cloud storage services provide 5-10 GB of data storage. If you’re only storing database files from excel, word and other images, you can go for much lower storages. If you have videos and audio for your advertisements and online campaigns, you can go for bigger sizes. This can help you assess your expenses properly.
2. Cloud Storage Security
Contact the cloud storage company and ask them about the security you’ll need for your files. Specify that you’ll need automatic password changes to accounts and complete confidentiality with regards to the contents of your files. Hackers and viruses are everywhere, and most can infect your computer through just the click of a link. Cloud storages can also be affected by these as well. Ensure that your provider has the best security and anti-virus facilities it can offer.
Assess carefully if the features and security available for your business is in line with the amount the company requests you to pay. Be sure to know that what you pay for justifies the services you are getting.