Dec 10 2013

Develop Your Business’ Internet Marketing Brand Signals

Posted by Erson in Branding

Branding is a strategy that helps business attain consumer trust by focusing on delivering quality products and services. A good reputation is good consumer interaction. In the Internet, you’ll need to have search engines and social media recognize you as an existing and formidable brand.

1. Employees
In the Internet, a social media account validates the existence of individuals and companies, but only if other people and people involved in a company acknowledges the existence of a company profile, then social media administrators could verify it as an official account. Once your employees register your company profile in their social media profiles as their workplace, you send a signal for valid verification.

2. Acknowledgement by the Public
Aside from your employees, if your target market posts media about you, such as photos of themselves with your products or demonstrating your products through videos, you gain more prominences and recognition from search engines.

3. Offline Campaigns
If you have an offline advertisement in print, radio or television, these could help search engines verify your existence as a prominent company. Some users or even your own standard company accounts in certain photo or video hosting websites could post your videos, print ads or radio jingles in the Internet, which helps your brand signal develop throughout your campaign.

Aug 21 2013

Search Engine Optimization and Branding: How to Avoid Roboticism

Posted by admin in Branding, Entrepreneurialism

Any website visitor or Internet surfer knows when an article is legitimately written by a true blogger or is just generated content. This is where brand marketing and search engine optimization efforts actually draw the line. Optimization could lead to a hacky piece of writing and website formatting while good branding ensures good readability and quality but with overflowing technicalities. Here is how to avoid roboticism in your SEO efforts.

1. Write Content As You Normally Would
High quality content is well-appreciated by many readers and is a better peg than starting with an already-optmized article. Ensuring its readability and appeal to its target audience is top priority. Remember, you also good plus points from search engines if users continue to reference your content in blogs and forums.

2. Design Websites As You Would
Allow your website developer to go freely as he or she choose with your website design. Allowing your website to flourish and look as natural as it would without the keywords needed for SEO allows you to optimize it without much trouble later on.

3. Keyword Density
As soon as the article is finally done, it is important to take note of keyword densities. It is advised to only retain 3-5% keyword density in an article, meaning your main keyword should only repeat 30 times in a 300 word article.

4. Images
Make sure that your alternate text for images are set properly. If your pictures have text, place this text on the alternate image, such as the company logo. Avoid using categorization phrases to label your images.

Aug 07 2012

The Basic Principles of Branding

Posted by admin in Branding

Branding strategies are important to businesses as these define the business model, strategies, marketing and advertising a product. The focus of branding is to sell a product or service to not just one but many market audiences. Making a good foundation for communication and having an authentic connection between you and your audiences will help you to utilize marketing and business models more accurately to position yourself in the market. Here are some of the view basic principles of branding.

1. Definition

Businesses don’t just target profit, they need to have core values, visions and missions, a purpose and character. If you just aim to profit, you’ll find that people won’t make authentic connections with your products and services. If you’re a spa service company for example, you aim to provide the best quality of eastern or western style spa services. The core values of your company can aim for the relaxation and rejuvenation of your customers.

2. Business Model

Take into consideration a famous personal brand, founded on a person’s integrity. A good example is Apple’s Steve Jobs. He used his personal brand that aims to make better mobile and digital products for consumers that would benefit their interests and their work. The brand promise extended to the new line of products that people anticipate today.

3. Consistency

Having one type of character helps people identify your consistency. Using the example above, your spa service gives out extended products that could help to relax the person after availing your spa services. Once your business is well-known for this character, you can find patrons wanting the consistent service your company provides.

4. Emotional Satisfaction

People buy your products not because they want or need it, but because they identify themselves with your products. The spa business you have is loved by patrons because you give out extended customer service after the spa service. To add to this, if your demographics and your facilities are relaxing, people are willing to stay or pay for anything else because they find that the value of money they pay for your services is worth it.