Aug 07 2012

The Basic Principles of Branding

Posted by admin in Branding

Branding strategies are important to businesses as these define the business model, strategies, marketing and advertising a product. The focus of branding is to sell a product or service to not just one but many market audiences. Making a good foundation for communication and having an authentic connection between you and your audiences will help you to utilize marketing and business models more accurately to position yourself in the market. Here are some of the view basic principles of branding.

1. Definition

Businesses don’t just target profit, they need to have core values, visions and missions, a purpose and character. If you just aim to profit, you’ll find that people won’t make authentic connections with your products and services. If you’re a spa service company for example, you aim to provide the best quality of eastern or western style spa services. The core values of your company can aim for the relaxation and rejuvenation of your customers.

2. Business Model

Take into consideration a famous personal brand, founded on a person’s integrity. A good example is Apple’s Steve Jobs. He used his personal brand that aims to make better mobile and digital products for consumers that would benefit their interests and their work. The brand promise extended to the new line of products that people anticipate today.

3. Consistency

Having one type of character helps people identify your consistency. Using the example above, your spa service gives out extended products that could help to relax the person after availing your spa services. Once your business is well-known for this character, you can find patrons wanting the consistent service your company provides.

4. Emotional Satisfaction

People buy your products not because they want or need it, but because they identify themselves with your products. The spa business you have is loved by patrons because you give out extended customer service after the spa service. To add to this, if your demographics and your facilities are relaxing, people are willing to stay or pay for anything else because they find that the value of money they pay for your services is worth it.