Often, people mistake small business owners as entrepreneurs, and this mistake has become very costly for some individuals from both sides of the terms. There is a world of difference between an entrepreneur and a small business owner. Here are some elaborations.
Proprietors create their business because it is a resolution to a problem. For entrepreneurs, they do not just stick with a solution; they find other problems and create ideas to resolve them. Entrepreneurs expand their roles and venture into such business and investments to enrich their experience and their potential in the industry.
2. Risk Takers
Small business owners are normally famous in their communities because they resolved an early problem the village had. Small business owners control their spending and profit. However, for entrepreneurs, taking risks is the key. They would fail in creating many businesses, but they would land one that is effective using all the knowledge from past experiences.
3. Technical Interests
The technical side of the business excites entrepreneurs. If they understand how an invention works and how people can benefit from them, they would understand every technical bit of information involving them. However, as much as they are interested, they are not attached with their investments. For small business owners, this is why they focus on metrics; to preserve their sentiment-filled business.
Every customer has a comment or suggestion about a product or service and they will often share this in social media. A comment or suggestion will help boost your business’ online reputation, but reviews in specific websites bring or push away more consumers depending on the article they have read. The more positive reviews, the better the reception of the business. A business could increase their consumer reviews through the following.
Always make it a point to follow a website or community’s guidelines when you are asking or having your consumers create reviews about your business. It is important that they understand the value of the reviews they give to sustaining the business. Following the guidelines is important; many review websites remove millions of reviews daily because they do not follow the guidelines.
Your business’ website should have a link that directs a consumer to your review profile in a specific community website. You could also have consumers make a review of your service through an email during or right after the time of service. As long as you have a link to your review page, you could get good results.
3. Review Site of Choice
Post-service, send an email to your consumer regarding rating them at their favourite review site of choice about what they think of your product. Tell them how helpful their review will be, or give them an incentive to make a review for a website of their choosing.
4. Avoid Writing Fake Reviews
Never pay for fake reviews, even if a third-party website says that they can help your online marketing strategies by paying them to make a fake review. Consumers have their own credit card, account, activities and every form of data that requires genuineness and this is impossible to replicate for one third party website or service.
Inevitably, it is all about putting positivity up front and having consumers know they need your product in business, and gaining good internet presence is the best way to do this. Millions of people are using the internet on a daily basis, and through social media and effective search engine marketing strategies, you could build your business brand through the following ways.
1. Social Networks
Social networks are not just for building your network of businesses and consumers, as well as updating them on your new products and services. Having your employees register themselves to work in your business page and respond to consumer questions will help boost your business’ credibility. Your employee’s presence vary from one social network to the other; a professional social network, which displays your employee’s credentials and achievements, can help boost the brand for your business.
2. Search Engines
Internet entrepreneurs who can do the first tip also enhance their search engine marketing. The credentials of employees, along with social network recognition of the business as a legitimate and official account, will boost the company’s presence in social media and search engine results pages. With your website filled with useful information and personalized blogs, you gain more ground in internet marketing.
3. Good Reviews
Having good reviews could be difficult, but if renowned business or industry critics praise or criticize you, having received their attention and earning a page in their blogs still boosts your internet presence. But always seek good reviews; you want to have more consumers and not have presence for all the wrong reasons.
Branding shows the ‘personal’ side of the business by showing the genuine care and concern of proprietors, employees and other people involved in the business. As a representative of your company, you also show this particular ‘personal’ side in interacting and making deals with other business. It is important that you are careful in presenting yourself, including your body language and demeanour.
1. Words and Language
Most business representatives will expect that you speak their language, meaning you are formal in addressing key individuals in a deal or a company personality. The way you construct your words and sentences reflects the attention to detail and type of personality you have to the persons spoken. So choose your words carefully and construct your sentences in a professional manner.
2. Professional Manners
Professional etiquette is important in meetings. Business leaders will be looking at you and if you seem distracted or you do not mind or take note of key details that they expect you to remember, you might find it troublesome to earn their trust. You must avoid appearing unpredictable towards the people you want to be in partnership with your company.
The way you present yourself to the company leaders is the way they see you perceive them as important. If you, as the company representative, dress up and present yourself as well-prepared and professional, the company leaders will definitely give you and the company the respect it deserves, as well as a possible consideration for approving a certain partnership.
Innovation and profit are tied very closely in business. A new idea could develop a new need, which breeds a new demand and a great supply in turn. Entrepreneurs must never look away from innovation because it is possibly the lifeblood of any business.
According to Amitabh Shukla of Paggu.com, entrepreneurship produces financial gain and helps keep the economy afloat. This point makes it clear that until the public realizes that an object is essential for their daily lives, resources for that object will be trash or useless in the long run. Making use of resources and developing an interesting product is the work of an innovator.
Shukla also adds that the entrepreneur presents a solution. This is why the internet’s small boutique shops gain fame not just through their spread in social media, but because they fulfil small, petty cravings of internet audiences. Some projects online from new entrepreneurs compel people to support the idea, such as the invention of the world’s first 3D pen.
Good and absurd ideas will always have a space in business. It is important that business proprietors and investors recognize the importance of these untested, high-risk ideas because they can be a key to opening a new market for the world, which contributes to the global economy’s rise.
Entrepreneurs know that lists help them build connections and strengthen existing connections in relation to their industry. A list of consumers, suppliers and competitors are very important for startups because these groups will give them feedback, the needed materials for developing their products and services and their competitors can provide them their standing in the local industry.
1. Increasing Networks
In an aggressive business industry, increasing one’s networks is crucial and only an existing network contact can refer you to another person that you can work with. Former partnerships with your company may refer you to individuals who may be in need of your service, which can increase your market value throughout the increase of networks.
2. Peer Review
As networks continue to grow, peers will continually review the services of their other networks. These suggestions are valuable because they come from a professional standpoint. Consumers could submit their comments and suggestions through social media other means, but a peer review is more valuable because of its exclusivity.
3. New Ideas
Companies competing against each other will want new ideas and networking lists help to find other smaller or even startup companies who could provide new ideas to the materials and current products and services the business has. A list would be essential as it enables companies to easily inquire about other suppliers and vendors they know.
The new year brings better opportunities for investors and entrepreneurs looking for opportunities to grow their money. Investing in businesses and other opportunities in 2014, you might want to think of the following industries.
1. Information Technology Businesses
Either entrepreneur or investor, the IT business is booming with more small and big businesses transitioning from traditional file handling to computerized information storage. The demand for IT management and security experts is not dwindling and seizing this opportunity can help grow your money and give a business’ potential a chance.
2. Technology Manufacturing
Whether it’s a transistor manufacturing company or a company that creates innovative hardware or technology material, technology manufacturing has the potential to grow further as software innovation and consumer technologies continue to meet higher demands. Do not miss out on this opportunity to penetrate the different technology markets in the world today.
3. Franchise Businesses
Don’t become a franchisee, instead, become the franchisor. Creating a business franchise could take great work, but investing in one will help you access untapped market hidden under the mainstream market. You will be spreading your business wider, but you could get possibly greater returns because of your franchise.
4. Internet-Based Businesses
Content production, article marketing and copywriting are all services any company or business could use. The increasing numbers of Internet users gives businesses the chance to advertise at a lower price. However, business competition in terms of marketing in the Internet is quite hot, and the demand for Internet marketing professionals is greatly increasing.
Picture this: your company already has an established name in the industry and you are about to release a new commercial. You only have a limited budget but you have to get your commercial running because it is the “in” season where you could get a high share of the target market. The limited budget only permits a small crew with mediocre actors. Then you release it on television. People remember your commercial and they did buy the product your commercial showed, but many remembered it because it was very horrible.
You may have sold a great deal of products, but you ventured into negative branding. Businesses each have their own kind of personalities not only reflected by the business proprietors. The kind of advertisements, information and message your company shows to audiences reflect the business personality.
Would you permit your business to appear having low quality content, played by bad actors? A brand name could be tainted with mediocrity because of negative branding.
Search engine optimization and Internet marketing also works the same way. Focusing on technical search engine optimization instead of working on building character and rapport with your audience will only grab the audience’s attention because it is highly posited in the search engine page results, but its spammy and low quality content will deter your company’s name.
So focus on branding instead. Build your brand based on the high quality of advertisements and media you have.
Any website visitor or Internet surfer knows when an article is legitimately written by a true blogger or is just generated content. This is where brand marketing and search engine optimization efforts actually draw the line. Optimization could lead to a hacky piece of writing and website formatting while good branding ensures good readability and quality but with overflowing technicalities. Here is how to avoid roboticism in your SEO efforts.
1. Write Content As You Normally Would
High quality content is well-appreciated by many readers and is a better peg than starting with an already-optmized article. Ensuring its readability and appeal to its target audience is top priority. Remember, you also good plus points from search engines if users continue to reference your content in blogs and forums.
2. Design Websites As You Would
Allow your website developer to go freely as he or she choose with your website design. Allowing your website to flourish and look as natural as it would without the keywords needed for SEO allows you to optimize it without much trouble later on.
3. Keyword Density
As soon as the article is finally done, it is important to take note of keyword densities. It is advised to only retain 3-5% keyword density in an article, meaning your main keyword should only repeat 30 times in a 300 word article.
Make sure that your alternate text for images are set properly. If your pictures have text, place this text on the alternate image, such as the company logo. Avoid using categorization phrases to label your images.
Why strange or unique product commercials and TV spots hit fame is because of their character that intrigues or shocks their audiences. However, commercials and TV spots are only the first part. Some entrepreneurs go way beyond what the public considers “weird”, takes it to a whole new level and makes millions, like these ideas.
1. Bug Barriers
An entrepreneur had actually made a fortune by creating bug barriers. These peg-legs designed for beds have stopped bugs from coming up the bed and preying on sleeping people. It was a far-fetched idea that actually sold millions.
2. Hangover Maintenance
In the western world, late-night parties and after-parties are the best things by the end of Friday until the dawn of Sunday. When owners wake up, they yell about how dirty the entire place is and with a hangover, finds it difficult to clean up. Hangover maintenance, an idea by college kids, will have a team of college students provide you with nutrients you need for breakfast, cleaning the rooms and organizing everything until it is back in one piece. This idea became famous in Colorado and gave the college kids definite income.
3. Wedding Ring BuyBack
The I Do, Now I Don’t jewelry business began when its proprietor, Josh Opperman, was dumped by his fiancée after their engagement. Crushed and with a fancy engagement ring that is quite expensive, he started the business because most buyers wanted at least 75% off of his ring. His website now allows people to sell their engagement rings and jewelry at reasonable prices.